Brand & identity guidelines
Brand Kit
The ALDOCHEM brand signals what we stand for: precise, quality-driven peptide manufacturing and sourcing for European laboratories. This page holds the core elements of our visual identity — logo, colour, type, and voice — along with the assets you need to represent ALDOCHEM correctly. Please follow these guidelines whenever you reference our brand in partnerships, publications, marketplaces, or co-branded materials.
Download brand assetsIdentity
Logo
The ALDOCHEM logo pairs the hexagonal molecular monogram with a laboratory flask — the meeting point of chemistry and applied science. Use the approved artwork only; never redraw, restretch, or recolour it.
- Keep clear space around the logo equal to the height of the hexagon mark.
- Minimum size: 140 px wide (primary) / 24 px (mark) on screen.
- Use the reversed logo on deep-blue or dark backgrounds.
- Don't recolour the logo, swap the blue and green, or tint the mark.
- Don't add shadows, glows, bevels, or 3D effects.
- Don't distort, stretch, rotate, or skew the lockup.
- Don't place the full-colour logo on low-contrast or busy backgrounds — use the reversed variant.
Foundations
Colour
Our palette is restrained and institutional. Colours are organised into tokens so they map consistently across the website, documents, and product materials. Always reference the token name rather than a raw hex value.
Primary — brand blue
The hexagon blue and its scale. The dominant institutional voice: headers, primary actions, links.
Secondary — brand green
Drawn from the flask. A reserved accent: quality signals, the 'Chem' wordmark, success states.
Neutrals — cool gray ramp
A slightly blue-tinted grayscale that keeps the interface reading clinical. Backgrounds, borders, and body text.
Functional & surface
Semantic roles for status and layout — used consistently across UI and documents.
Foundations
Typography
A structured heading face (IBM Plex Sans) paired with a highly legible body face (Inter), and IBM Plex Mono for sequences, catalogue numbers, and analytical values. Preserve the scale and weights; favour generous line spacing and left-aligned text.
Foundations
Iconography & motifs
A single-weight, line-based icon set with rounded joins. Molecular motifs — hexagonal grids and peptide-chain lines — are used as restrained background texture, never as loud graphics.
Foundations
Voice & tone
ALDOCHEM sounds like a credible European CDMO partner: precise, measured, and quietly confident. We inform rather than sell.
Precise
Use accurate technical and regulatory language; specify purity, format, and method.
Measured
Claim only what we can substantiate — use 'GMP-aligned', 'ISO 9001-style', and 'research use only' where they apply.
Confident, not loud
State capabilities plainly; avoid hype, superlatives, and unverifiable promises.
Partner-oriented
Speak to labs and manufacturers as collaborators, from inquiry through delivery.
Assets
Downloads
Logo package in SVG (colour and monochrome variants). Files are provided for legitimate brand, partner, and editorial use. For co-branded materials or questions about correct usage, contact us before publishing.
